The Super Bowl has come and gone, but the advertising lives on as brands seek to squeeze as much as possible out of their expensive creative masterpieces.
The Super Bowl may be over, but there’s still plenty of opportunity left this year to engage with sports fans. Think about it: when was the last time you went to a sporting event and didn’t use your phone…to text, browse or snap photos? And with the number of ads flooding these stadiums, now is the time to play into the hands of fans and use mobile to bridge the gap between offline and online marketing.
It’s here! (Literally.) Super Bowl XLVIII is upon us and New York City is buzzing. But we are most excited about the advertising and in-the-moment consumer connections that brands will be trying to make during one the biggest advertising events of the year.