Here at StarStar, we wanted to take a moment and give thanks to the top five items that keep us running!
50% of smartphone owners use their devices while watching TV on a daily basis, and 80% use it at least once a week. With numbers like that, advertisers simply cannot miss the chance to use mobile to not only engage their audiences, but fully understand the value and efficacy of media buys.
The holidays are a time to be with friends and family from near and far. That being said, most of us find ourselves flying across the country just to savor Grandma’s “famous stuffing”. While high-priced flights may be unavoidable, there are other ways travel brands can help on-the-go consumers feel slightly less stressed, and even more empowered from the palm of their hand.
Halloween has come and gone, but the new TCPA regulations are possibly still haunting your mobile marketing efforts. But before your entire team panics about the new regulations, the good news is these changes present both a challenge and an opportunity for mobile marketers. If SMS messaging is going to be a part of your mobile marketing strategy, there are a few innovative ways to get your audience excited to opt-in to your marketing programs, and keep your campaigns compliant.
We’ve only begun to scratch the surface of SoLoMo’s potential. Most brands are slow to adopt mobile marketing in general, let alone successfully integrating it into the entire marketing mix. Now that mobile has put consumers in the driver’s seat, it’s time to focus on how we can use it to continuously propagate our social and local efforts — both of which are highly crucial to not only attracting new customers, but holding on to them, as well as getting them to buy from us, over and over.