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StarStar VOTE

Goals:

Drive engagement with the AT&T brand as part of their NCAA media sponsorship and encourage viewer participation in the 2013 Naismith Trophy voting.

Offers:

Call ssm-icon-15 VOTE to cast your vote for the 2013 Naismith Trophy winner.

Results:

Over 20,000 people called in the first week to cast their votes—and subsequently connected their votes to social media.