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StarStar WIN

Goals:

Drive engagement with CBS local radio station programming

Offers:

Call StarStar WIN and mention the code word heard on-air for a chance to win $1000

Results:

Highly engaging campaign with 350,000 unique people tuning in everyday—all day—trying to win

StarStar WIN has re-launched twice since initial promotion, once driving listeners to win tickets to the CMA’s and one for cash prizes. Campaigns drove significant opt-in rates to receive future alerts from CBS Local.