Dunkin Donuts

StarStar DD

Goals:

  • Launch Dunkin’ Donuts MIB3 Capture app
  • Enhance sales demand for limited time MIB3 donuts and coffee
  • Build excitement for MIB3 motion picture

Offers:

Call StarStar DD to get the MIB3 Capture app

Results:

Among the strongest response rates across all StarStar campaigns for the month of May 2012