Dunkin Donuts

StarStar DD

Goals:

  • Launch Dunkin’ Donuts MIB3 Capture app.
  • Enhance sales demand for limited time MIB3 donuts and coffee.
  • Build excitement for MIB3 motion picture.

Offers:

Call ssm-icon-15 DD to get the MIB3 Capture app.

Results:

Among the strongest response rates across all ssm-icon-15 campaigns for the month of May 2012.