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StarStar SC

Goals:

Drive mobile adoption of the new, rebranded ScoreCenter App and leverage deep linking to drive in-app engagement.

Offers:

Call StarStarSC to download the ESPN SportsCenter App!

Call StarStarSC to watch exclusive content through the ESPN SportsCenter App!

Results:

Drove over 20K calls in the first 24 hours of promotion.  82% conversion of call to text, with 87% click through rate.