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StarStar SC

Goals:

Drive mobile adoption of the new, rebranded ScoreCenter app and leverage deep linking to drive in-app engagement.

Offers:

Call ssm-icon-15SC to download the ESPN ScoreCenter app.

Call ssm-icon-15SC to watch exclusive content through the ESPN ScoreCenter app.

Results:

Drove over 20K calls in the first 24 hours of promotion. 82% conversion of call to text, with 87% click-through rate.