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StarStar FAST6

Goals:

Drive previews of extended content only available by calling StarStarFAST6 or buying Fast and Furious 6 on DVD and Blu-Ray to drive sales of the movie for Universal’s Home Entertainment division.

Offers:

Call StarStarFAST6 for a special message from Vin Diesel!

Results:

Drove over 10K calls , 41K Likes, and over 2K shares with just one Facebook post. Use of celebrity talent and reinforcement of CTA with a Facebook graphic helped drive viral engagement for the upcoming release.