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StarStar BABY

Goals:

Drive awareness and sales of Huggies Clean Wipes

 

Offers:

Call StarStar BABY to get a mobile coupon to save money on your next purchase of Huggies Clean Wipes

 

Results:

Iterative optimizations on creative messaging have lead to 4x the engagement on each drop even with diminished media weight and 2x the StarStar activation rate