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StarStar BABY

Goals:

Drive awareness and sales of Huggies Clean Wipes.

Offers:

Call ssm-icon-15BABY to get a mobile coupon to save money on your next purchase of Huggies Clean Wipes.

 

Results:

Iterative optimizations on creative messaging have led to 4x the engagement on each drop, even with diminished media weight, and 2x the ssm-icon-15 activation rate.