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StarStar START

Goals:

Drive engagement with Kellogg’s Sponsorship of the 2014 Olympics and Team Kellogg’s, plus drive ongoing donations and touch points with Kellogg’s sponsored athletes.

 

Offers:

Call starstar-red-14START and Kellogg’s will give breakfast to kids in need.

Results:

Daily & weekly donations increase week-over-week as well as repeat callers making multiple donations. Hundreds of calls driven weekly as a result of the starstar-red-14 CTA.