case-study-nascar2

StarStar NASCAR

Goals:

Drive downloads of the Nascar mobile app and engagement with the Nascar brand, providing a special experience for Sprint callers.

Offers:

Call ssm-icon-15 NASCAR to download the Nascar 13 mobile app.

Results:

  • Hundreds of calls with each on-air spot and strong consumer activation rates against total impressions.
  • Click-through rate upwards of 85%.