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StarStar NICK

Goals:

Drive more customers to purchase Dora Rocks products in Target stores and increase coupon redemption rates.

Offers:

Call ssm-icon-15 NICK for a special message from Dora for kids and a $5 off coupon for Mom.

Results:

30% coupon redemption rate from ssm-icon-15NICK call. Redemption over 10x existing Nickelodeon and Target benchmarks for standard mobile delivery.