StarStar NICK

Goals:

Drive more customers to purchase Dora Rocks products in Target stores and increase coupon redemption rates

Offers:

Call StarStar NICK for a special message from Dora for kids and a $5 off coupon for Mom!

Results:

30% coupon redemption rate from StarStar call.  Redemption over 10x existing Nickelodeon and Target benchmarks for standard mobile delivery.