On October 16, 2013, the FCC established revised guidelines for how companies can correspond with consumers through promotional or auto-generated SMS/text messages. The revised law now prohibits sending mobile telemarketing messages without prior express written consent (PEWC). Unlike previous recommended best practices (such as those outlined in documentation from the MMA or CTIA), the new TCPA is law. Violators will be subject to legal action and penalties. Zoove and campaigns are TCPA compliant.
We’ve always counseled our clients about the importance of consumer opt-in and consent in mobile communication.
So, while the TCPA might seem like an added layer of complexity keeping you from your customers, we’ve worked with our legal team to create a consumer-friendly solution that meets updated legal requirements.
IVR (Interactive Voice Response) Audio Messaging ensures your campaign will comply with the new law and offer consumers a seamless experience.
Consumer calls your number.
Caller gets an IVR audio message with TCPA-mandated disclosures, and is asked to: Press 1 to consent and receive the text message. Or press 2 to end the call and decline the message.
If customer opts in, they receive an SMS message with your content.
Violations carry a stiff penalty:
Violators will be fined $1500 for EACH sent text message that does not comply with the new law.
Brands that communicate with customers and prospects via mobile are now required to offer clear disclosure and obtain PEWC from consumers.
Consumers must be aware that by providing signed agreement: